Agency Search | Agency Performance | Marketing Organization Optimization | Brand + Marcom Management

Accelerating marketing performance through bespoke solutions

Bajkowski + Partners is a leading marketing resource management and optimization consultancy that works with marketing and procurement to transform business results by optimizing crucial marketing resources and processes.

Whether evaluating and saving client-agency relationships, managing agency searches, re-engineering agency rosters and agency compensation methods, establishing effective marketing and sales best practices, or addressing other marketing resource related challenges, our approach always begins with immersion in your specific goals, challenges and requirements.

Our deep understanding of the marketing and agency ecosystems, and how to leverage forwarding-leaning trends as well as navigate corporate dynamics, enables us to provide bespoke and sustainable solutions for the long term while identifying short term wins.

What sets us apart

We're a knowledgeable, hands-on senior team with a unique 360-degree perspective
- All our trusted advisors have held senior level roles on both the client and agency side, and possess decades of real-world marketing management experience across most industry verticals, all marketing channels, and of course our portfolio of services
- Our knowledge of the agency marketplace, various industry benchmarks, and marketing and procurement best practices is deep and current
- We know how to align focus, navigate your corporate dynamics, and communicate with your constituents – from the C-suite and Board to the front-line and agency teams – to drive innovation, engagement and results
We're objective and agnostic
- We adhere to high ethical standards which serve as a multi-layered filter through which we process decisions, advise our clients, select strategic partners, and interact with the agencies
- We don't collect fees from agencies when it comes to our marketing services work, nor do we accept or pay referral fees, so you can always trust in the recommendations we make
- We don't perform talent searches, so we won't poach your best people for other clients or agencies
- We are accredited by the 4A's for adhering to ethical in agency search management practices
We’re right-sized to meet your needs and deliver greater value
- We build a cross-functional team of trusted advisors to meet the unique specifications of your assignment, so we can scale to be as small or large as your assignment requires
- We leverage proprietary tools and techniques that are customized to your unique situation and scope of work
- Our benchmarks and best practices are current and evolving with the ever-changing marketing landscape
We have long term relationships with our clients and colleagues
- We continue to build our business and reputation through demonstrated expertise and integrity
- Many clients have expanded our scope of work and types of assignments, and are our leading source of new business referrals

Testimonials

“Thank you for helping us step up in class with our new lead agency and managing such an extensive agency search process. Your ability to move us out of the dark ages of paying for agency production off of a rate card to having core agency production on our annual staffing plan was fantastic. We thought we had control of our production costs when we really didn’t – thank you for showing us the light!”

– Vice President, Advertising + Marcom for global travel supplier

“A smart agency search process across a tight timeline, we’re excited by both agency finalists and how Bajkowski + Partners facilitated the evaluation phase to get us our new Media AOR. They really provided insights throughout the process, educating us along the way to be a better client-agency partner.”

– CMO, healthcare retailer

“Thorough analysis of our processes against best practices to identify areas of actionable improvement in media agency engagements across our operating companies.”

– Senior Director, Digital Innovation for FMCG

“They always find a solution, whether putting together the right team of subject matter experts or referring us to another resource. Bajkowski + Partners is like the ‘swiss army knife’ of marketing.”

– CMO, healthcare provider

“Laura quickly immersed herself in our business, and developed custom strategic marketing plan templates for my team as we move from being a reactive marketing dept to a proactive strategic marketing group.”

– CMO, national financial services company

“Laura and Allan provided a great customized training program to set our marketing team on a path to better collaboration and performance. They’re engaged, knowledgeable and responsive. I’ve already recommended them to a CMO at another company.”

– VP, Marketing for national health insurance provider

“This was one of the first times we were included in a search led by a consultant – what a difference from client managed searches! The process was not only fair, but well managed, transparent and respectful. It was such as pleasure working with Bajkowski + Partners. I wish that more clients used them!”

– New Business Director, Digital Marketing Agency

“Bajkowski + Partners was able to find us a new global AOR that will maximize our tight budgets and develop advertising for our luxury brands break that will break through the ‘sea of sameness’…the agency short list was well vetted and we’re excited to get started with our new agency!”

– VP, Global Brand Marketing for luxury brands

“Your analysis of our internal cross-functional integration and process challenges, and keen ability to align our internal factions to collaborate, provided sound actionable recommendations that enabled us to move forward together and achieve greater efficiencies and ROI – and our agencies like us better too!”

– Managing Director, Marketing for national insurance provider

“You made us realize how we were creating obstacles for our agencies and delivered customized solutions so we could be a better client to our agencies and ultimately achieve better results – thank you!”

– Director, Brand Marketing for global technology provider

“You really nailed our agency selection criteria and corporate culture with the slate recommendations – and with new and exciting agencies that really provided us with great solutions. We couldn’t have found such a great new agency partner without your team!”

– Supplier Director for global CPG

“Your team was invaluable in guiding us through the agency roster audit and subsequent agency searches – their professionalism, extensive insights and commitment make them a fantastic business partner.”

– SVP, Chief Marketing Officer for global travel supplier

Agency Search + Selection Management

agency search and selection management (AOR, BAL, integrated, specialty, project) • agency roster design • agency compensation design, benchmarking and negotiations • agency contract and SOW development • staffing plan and contract evaluations / negotiations • cultural fit assessments • agency transition and onboarding • agency roster integration

Marketing Organization Optimization

marketing organization change management • marketing centers of excellence design • in-house agency / studio development • marketing resource assessments • cross-functional integration studies • marketing benchmarks and best practices assessments • process and workflow design • bespoke transformation solutions and action plans • production supplier performance audits and optimization • staff evaluation and training • stakeholder education • executive coaching

Agency Performance + Relationship Management

client-agency relationship evaluations • bespoke transformation solutions, training and action plans • SOW design, review and optimization • agency compensation and contract assessments • agency staffing plan assessments • agency roster modeling • agency roster integration studies • process studies and benchmarking • agency management best practices and training • stakeholder education / training

Brand + Marcom Management

manage special marketing and sales initiatives, teams and agencies • develop creative briefs and templates • brand planning, management and development • media and events planning and management • budget planning and forecasting • develop analytics strategy and critical metrics • plan evaluation and optimization • facilitate planning and integration meetings • develop bespoke transformation solutions and action plans • develop and implement best practices • interim onsite staff duties • team integration and coaching • expert witness services