Laura Bajkowski, Founder + Principal
Laura works extensively with clients and industry associations to continually innovate standards and best practices within marketing, agency search and agency performance management, and marketing operations and procurement. A hands-on senior consultant, Laura works across most verticals and marketing channels for clients that include BlueCross BlueShield Association, Walmart, Hilton Worldwide, United Airlines, Infiniti USA, Nissan North America, Altria, and Burger King, to name a few.
Laura continues to develop and implement annual marketing plans and programs to increase revenue through all market segments and distribution channels; plan and manage agency searches; negotiate agency compensation and contracts; optimize agency rosters and agency performance; restructure marketing organizations; build in-house creative and production resources; identify strategic partnerships as well as new technologies and new media (online vehicles); bring together teams to resolve competing needs; and instill metrics and ROI into all initiatives. Advising leaders of large and small businesses alike, Laura privately coaches executives and business owners as well as marketing and procurement professionals in areas of business management, leadership, and career development.
Prior to founding Bajkowski + Partners, Laura spent over 20 years in strategic marketing leadership positions on both the agency and client side, giving her a unique perspective on complex issues faced by today's marketing, agency and procurement professionals. She has developed long standing relationships with clients and colleagues alike, most notably because of her ability to clearly define each challenge and grasp its unique needs to arrive at breakthrough solutions that are affordable, implementable, and drive business results.
She spent several years on the Association of National Advertisers’ (ANA) Interactive & Technologies and Global Brand committees as well as actively participated at several ANA forums. Having developed numerous effective and award winning strategic campaigns over the years, Laura was twice selected as one of the 100 Most Powerful Women in Travel” and recognized as one of the Top 25 Extraordinary Minds in Sales and Marketing by HSMAI.
Based in NYC, Laura is an active member of and contributes regularly to various industry groups, including the American Marketing Association (AMA) and New York Women In Communication (NYWIC), and serves on boards and executive committees for public and private organizations in various industries.
Farrell Crowley, Senior Consultant
Based in St Louis, Farrell brings over 20 years media strategy and investment management experience to our marketing optimization, agency search and agency audit practices. As a media subject matter expert, Farrell has extensive experience planning, buying and optimizing across all mediums, and has successfully managed campaigns for multinational and regional companies to achieve a wide array of marketing objectives.
From B2B to large-scale consumer campaigns, Farrell’s integrated campaign work marrying digital and offline media, has resulted in multiple ad industry awards and increased ROI for her clients. Farrell successfully managed billions of dollars in integrated media each year while at global agencies, including McCann and Mediaedge:cia in NY as well as MPG Boston, for clients that include Volkswagen, AT&T, Microsoft, Celebrity Cruise Lines, and Choice Hotels International. Farrell has received numerous industry honors for her media expertise and campaign effectiveness.
Melissa Kinsley, Senior Consultant
As a member of our marketing management and agency relations consulting team, Melissa leverages over 25 years of brand management experience in diverse industries including hospitality, financial services, transportation, QSR, retail and non-profit. Having held senior management positions both client- and agency-side, she has extensive expertise in managing multi-million dollar integrated marketing programs that utilize TV, radio, online advertising (rich and standard), mobile, paid search, emerging media and social communication channels. Melissa is a collaborative results-driven leader skilled at brand positioning, brand identity management, advertising (general and multicultural, domestic and global) and marketing communications.
Based in Winston-Salem, Melissa continues to lead agency search activities and restructure marketing teams to optimally deliver against evolving marketing and customer service needs. Having managed multiple agencies and cross-agency teams, Melissa is adept at identifying opportunities to streamline processes and communications to deliver optimum business results. While working full-time at an agency in Boston, MA, she earned her MBA from Simmons College School of Management – a pioneering all women MBA program.
Allan Kane, Senior Consultant
Allan Kane has successfully built and optimized marketing and sales organizations over the past 30 years for regional and multinational companies to meet its goals during growth and declining market cycles. Based in DC, Allan lends his expertise in strategic marketing and sales planning, GAP/SWOT assessments, organization structure transformation, and leading training and motivation workshops for brands that include BlueCross BlueShield Association, BarMate, American Express, InterContinental Hotel Group, and IBM.
From 2000 to 2008, as vice president of Worldwide Sales for Choice Hotels International, Allan was responsible for the creation and implementation of Choice’s global sales strategies within the various market segments. Choice experienced exponential revenue and market share growth under his leadership, and secured exclusive partnership deals with leading brands such as AAA and American Express. Allan has worked in various executive marketing and sales leadership roles within the financial services and hospitality sectors, retooling sales operations for global brands such as InterContinental Hotel Group, Forte Hotel Group and Holiday Inns Inc. to significantly improve sales revenue from key market segments. For his inventive and visionary ideas, Allan was recognized as one of the Top 25 Extraordinary Minds in Sales and Marketing by HSMAI.
Terry Mason, Senior Consultant
Terry Mason has worked with Bajkowski + Partners since its launch in 1995, focusing his marketing and creative talents in our Brand + Marcom Management practice. Based in Los Angeles, Terry continues to optimize creative and production processes, plan and develop in-house studios for clients, and improve the work product while achieving cost and time efficiencies for a diverse set of brands in the areas of CPG, pharma, healthcare, hospitality, financial services, QSR, and luxury goods.
Over the past 25 years, Terry has worked at prestigious international agencies including Grey, JWT, Saatchi Healthcare, and Euro RSCG where he created award winning, integrated campaigns and web sites for leading brands including Burger King, Wyeth Consumer HealthCare, Forte Hotels, Le Méridien Hotels, Abbott Laboratories, General Motors, Bayer, Bank of America, and Northrop. Terry also manages our internet and intranet systems to support all internal and external operations related to our portfolio of services.
Bajkowski + Partners is proud to work with and recommend these global marketing, production and talent management professionals that lead development of best practices in their respective fields.