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Agency Transparency Issues, Audits and Reviews Projected to Increase Sharply in 2017

Adding fuel to the fire

The gap in client-agency relationships widened when, in March 2015, allegations by former Mediacom CEO Jon Mandel of widespread U.S. media agency kickbacks during the Association of National Advertisers Media Leadership Conference led to an eight-month investigation conducted by K2 Intelligence for the ANA. The resulting K2 report, issued in early 2016, generated criticism on the reports validity by the agency community but got the attention of U.S. marketing and procurement professionals alike.

While no one will say whether this issue drove the spate of high profile media agency reviews over the past year, the timing is certainly hard to ignore. And it was definitely the reason behind some assignments Continue reading

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Choice Hotels Launches Brand Refresh

Choice Hotels Boosts Ad Budget by Double Digits, Launches Brand Refresh…New Campaign Encourages Face-to-Face Connections

Choice Hotels International is boosting its ad budget by 13% this year, as it undertakes a brand overhaul… The spot, which uses The Clash’s “Should I Stay or Should I go?” employs an approach… read more

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Choice Hotels Selects McCann for AOR Duties – Agency Search Managed by Bajkowski + Partners

Choice Hotels International has selected Interpublic’s McCann Erickson in New York as its integrated agency of record and sister agency, MRM//McCann, to handle digital and customer relationship marketing responsibilities. The selection follows a competitive review [managed by agency search consultancy Bajkowski + Partners] and… read more

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