According to a recent article in AdAge.com, nearly half of all marketing leadership roles were filled with women in Q1 and Q2 2019.
While most of these women were hired into CMO roles in financial services and the natural resources industry, the claim that ‘gender parity’ is almost here seems premature.
Another AdAge.com article states that women in ad, media and tech communities don’t fair as well. Corporate and executive positions held by women slipped one point over 2019 from 30% to 29%.
And while there were some gains by women of color, women and people of color seem to lack the mentorship opportunities to gain exposure to the necessary initiatives and P&L management experience one needs to advance to more senior levels.
If approximately half of all entry level positions in advertising, media and technology are filled by women, then companies are failing to provide equal opportunities for advancement for women.
So achieving gender and diversity parity is still not here, and more needs to be done to grow the number of women CMOs and agency leaders.
Saying that is takes time, or women take themselves out of the job market, is just an excuse for failure to create equal advancement opportunities.
Then there’s the ageism thing – 40 is being treated as the new 70 when really 70 is the new 40.
No wonder more entrepreneurs are women of a certain age.
Bajkowski + Partners LLC is a leading consultancy providing services to marketing and procurement teams in the areas of agency relationship management, agency search, process audits, contract and SOW development and audits, and other marketing operations related areas.