Agency Search + Selection Management
Impartial. Experienced. Knowledgeable.
When you need to launch an agency search or reconfigure your agency roster, we'll provide customized solutions that fit your needs and company culture – whether you're able to take a modern approach to the search or need more traditional processes.
As a leading agency search consultancy that’s accredited by the 4A's, our mission at Bajkowski + Partners is to improve your business results by connecting you with the right agency resources – this means finding you a smart agency partner that is the right size and cultural fit for your organization. One that will focus on your business goals, bring you crucial customer and channel insights, appropriately leverage technology, and partner with as well as lead you to even greater success.
Our 80 years of collective marketing industry experience spanning a diverse range of industries – as marketing and agency executives as well as management consultants – gives us a unique ability to “speak the language”, work collaboratively, facilitate transparency, and manage everyone’s expectations to deliver a win-win agency search solution our clients and the agencies.
We possess deep knowledge of the agency landscape across all channels and audiences and interact with agencies across the country on a daily basis. So, whether you need an integrated AOR or a specialty agency, we know which agencies are truly innovative as well as those among the smaller agencies that are on the rise. And because we work with clients and their agencies on agency relationship management engagements, we really understand which agencies are delivering on their pitch promise.
We believe this first-hand knowledge is why more than 90% of our client-agency matches have endured five years or more.
We adhere to high ethical standards which serve as a multi-layered filter through which we process decisions, advise our clients, select strategic partners, and interact with the agencies. We do not collect fees from agencies when it comes to our marketing services work, nor do we accept or pay referral fees, so you can always trust in the recommendations we make.
Agency Search + Selection Management
Bajkowski + Partners continues to innovate agency search methods rather than relying solely on yesterday’s best practices. Whether you need to launch an agency search or re-configure your agency roster, we'll provide bespoke solutions that fit your unique needs and company culture.
Full Service Agency Search Management
Our four-phase process incorporates as many in-person meetings with the participating agencies as the approved process and timing will permit. After all, this is a big commit and a decision shouldn’t be rendered on a process that’s heavy in written responses and limits the face-time to the pitch day.
Whether you’re looking for a new AOR or the assignment is project-based, we’ll recommend a bespoke process that encompasses your search scope.
- Search Process Design
- Agency Scope of Work (SOW) Review / Development
- Agency Selection Criteria Review / Development
- Agency Slate Development (aka long list)
- RFI Development and Distribution
- Agency Compensation Modeling (cost-plus, value-add, incentive, etc.)
- Agency Compensation Benchmarking + Negotiation
- Agency Contract Review / Development
- Agency Transition + Onboarding
- Agency Roster Integration
SpeedRound™ Agency Search Management for Projects
Whether you have a one-off project or are looking to explore new agency relationships on a project basis, our SpeedRound™ agency search services provide marketers with a slate of pre-qualified agency resources, including agency credentials, relevant agency case studies and agency culture assessments.
We'll curate a smarter, more cost-effective agency search approach for you to find a the right agency resource for your short term assignment.
Agency Compensation + Contracting
Whether reviewing a new or current agency, we’ll work to optimize your agency economics by leveraging benchmarks, deploying the right comp model, and advising on your annual scoping, agency staffing and contract terms.
- Compensation Modeling (cost-plus, value-add, incentive, etc.)
- Compensation Benchmarking + Negotiation
- Staffing Plan Evaluation
- Contract Management
- Contract review and evaluation
- Scope of Work (SOW) review and development
- Agency performance review